Archetype Categories
Thirteen distinct patterns of performative posting, each with its own rhetoric fingerprint.
Thought Leader Cosplayer
Performs the aesthetic of thought leadership — visionary vocabulary, sweeping claims, zero specifics.
Fake Operator
Talks about 'building systems' and 'scaling operations' but never names the product or outcome.
Guru Farmer
Dispenses unsolicited wisdom in imperative voice. Thread-bait and numbered 'rules for life'.
AI Slop Merchant
'Delve into the tapestry of multifaceted synergies.' Pure unedited ChatGPT output.
Brainrot Engineer
Optimized for dopamine extraction. Emoji walls, rage hooks, and sentence fragments.
Humblebrag Artist
'Just a simple founder who accidentally built a $50M company.' False humility as a flex.
Scarcity Manufacturer
Creates fake urgency and exclusivity — limited spots, closing soon, DM me.
Credibility Cosplayer
Makes bold achievement claims but never provides verifiable details. Trust me bro.
Clout Launderer
Borrows authority through relentless name-dropping and vague insider framing.
Productivity Theater
Performs hustle aesthetics without naming a single concrete deliverable.
Victim Narrator
Frames every setback as persecution. The haters, the algorithm, the establishment — all conspiring against their genius.
Hustle Preacher
Rise and grind gospel. Sleep is for the weak. Your only limit is your mindset. No days off, no self-awareness.
Network Grifter
Your network is your net worth — and they're here to monetize every connection with a mastermind group.
Survivorship Preacher
'I did it, so can you' — ignoring the graveyard of identical attempts that failed silently.
Outrage Farmer
Deliberately provocative takes engineered to farm rage-replies. The 'unpopular opinion' is extremely popular.